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Course Descriptions

Thirty credits in core courses and nine credits in concentration electives are required to graduate. All admitted students will be required to enroll in BUAD 500, Fundamentals of Accounting & Finance. However, if a student has successfully completed undergraduate accounting and finance course work, the dean may waive enrollment in BUAD 500.

Core Courses

BUAD 500 Fundamentals of Accounting and Finance (2 Credits)
This course is an introductory study of the accounting and finance theories used while making business decisions. It assumes no prior accounting or finance knowledge. The two major learning objectives for the course are that students learn how to use the basic financial statements to make business decisions, and how to evaluate various business decisions using relevant quantitative and qualitative managerial accounting information. At the discretion of the dean of the Schneider School, the successful completion of relevant, prior coursework in accounting and finance may waive enrollment in this course. Students are required to complete BUAD 500 as a prerequisite to BUAD 519 Financial Management.

BUAD 510 Introduction to Business Leadership (1 Credit)
This course provides a gateway experience for students entering the program. Through readings and case study analyses, faculty will build a sense of team/community among enrolled students. The concept of “leadership as vocation” will be introduced. In addition, students will learn about special features and requirements of the SNC MBA, and will learn about general expectations for graduate work.

BUAD 511 Leadership and Managing Organizational Change (3 Credits)
This course prepares innovative leaders to put fresh ideas to work and do so responsibly. It will examine the skills and tools required to be a transformational, charismatic leader. Students will explore how successful leaders influence groups, understand behavior, and lead people toward the achievement and realization of the organizational vision. (Taken early in the program.)

BUAD 512 Business Ethics and Values-Based Leadership (3 Credits)
This course examines the roles played by values and ethics in the many decisions faced by business organizations. Students will examine how their values are determined and how they inform responsible behavior in organizations. Further, the course will analyze the role of firms in promoting sustainability in the communities in which they operate. (Taken early in the program.)

BUAD 515 Microeconomics for Managers (1.5 Credits)
This course will provide students with an introduction to applied microeconomics for business decision-making. It will consider how markets function, how the government may interfere in the market, production and cost in the short and long run, and price determination. 

BUAD 516 Macroeconomics for Managers (1.5 Credits)
This course will provide students with an introduction to the macroeconomic variables that managers should understand in order to assess changes in the business environment. Further, it will examine major models of how the macroeconomy functions with the intent of informing managers of how policy will impact the macroeconomy, and in turn, their business. 

BUAD 518 Financial Analysis (1.5 Credits)
This course emphasizes the knowledge, skills, and tools necessary for financial decision-making. Topics include time value of money, the determinants of interest rates, the valuation of financial assets, the risk-return relationship, and the basics of capital budgeting. This course will require mastery of required material through homework and examinations.

BUAD 519 Financial Management (1.5 Credits)
This course provides an overview of the financial management aspects of business organizations, emphasizing case analysis. Topics include evaluation of performance through financial statement analysis, capital budgeting analysis, financial planning and capital structure, working capital management, and dividend policy. Prerequisites: BUAD 500, BUAD 518.

BUAD 520 Managing in a Diverse Workplace (1.5 credits)
As organizations become increasingly diverse, managers must develop skills and sensitivities for leading effectively in such an environment. This course explores various forms of diversity in the workplace, including gender, race, generation and cultural background. The focus is on acquiring the knowledge and skills to embrace and creatively engage this diversity to enhance both individual and organizational outcomes.

BUAD 521 Business Analytics (1.5 Credits)
This course provides an introduction to the many ways in which data, statistical and quantitative analysis, and predictive modeling can be used to drive decisions in organizations. The development and use of data warehouses will be discussed along with the use of dashboards and scorecards for performance assessment.

BUAD 523 Strategic Marketing (3 Credits)
This course takes a strategic and analytical approach to the study of consumers, products and markets. Attention focuses on the recognition of opportunities, the development of marketing strategies, and the design of an effective marketing mix both for consumer and business markets. Work with simulations makes participants aware of the financial impact of marketing strategies.

BUAD 525 Leading People and Teams (3 Credits)
Contemporary organizations are increasingly reliant on teams to innovate and implement creative solutions to complex problems. This course is designed to improve your effectiveness as a leader by introducing you to concepts for understanding and leading both individuals and teams in organizations. Students will be exposed to leading edge research as well as given an opportunity to practice some of the principles introduced through discussions and exercises.

BUAD 526 Managing Operations, Systems and Processes (3 Credits)
This course focuses on how to use operations and systems to gain strategic advantage. Transforming inputs into outputs and using information to improve that transformation are the keys to the success of firms – from manufacturers managing their supply chain to service providers.

BUAD 527 Global Strategy and Venturing (3 Credits)
Managers make significant strategic decisions as part of their jobs as they seek to grow a business. Such decisions may include developing and introducing a new product or process, acquiring another firm, responding to a competitor or to a crisis, forming a strategic alliance, or entering a new market. These decisions are complex and must take all business functions (finance, marketing, human resource management, operations) into consideration.

General Elective Courses

BUAD 589 General Electives (1.5-3 credits per course)
MBA general elective courses will typically be 1.5 credits and will draw from a wide variety of specialized topics.

BUAD 589 Building IP Portfolios
This course will focus on the four types of intellectual property and how these assets may be created and exploited by individuals and businesses. Each type of intellectual property asset will be discussed separately, including how to identify and how to protect each one. The course will focus on combining and coordinating these different assets to build a robust and valuable intellectual property portfolio. Strategies for individual creators, start-ups and on-going enterprises will be discussed.

BUAD 589 Creating Brand-Consumer Relationships
This course offers current and future marketing leaders the opportunity to build capability in the foundational areas of positioning and marketing brands to consumers. Material will focus on the critical components of developing brand positioning along with the creation and evaluation of advertising used to build brand relevance. Students will work with examples and case studies to explore the benefits of consumer segmentation, the power of successful brand positioning, the keys to creating message relevance, effective media planning and creating communication relevance across multicultural, millennial and shopper audiences.

BUAD 589 Entrepreneurship
This course focuses on the entrepreneurial process of identifying attractive new business opportunities, exploring the feasibility of those opportunities, developing a business plan, gathering the necessary resources, building a team and growing a new venture. The leadership role of the entrepreneur is central to this process, and as such, is the focal point of the course. 

BUAD 589 Financial Crises
The “Great Recession” of 2008-09 has had deep and lasting impacts on the United States and around the world. While the catalyst may have been a drop in housing values, the crisis was much more severe than the direct effects on home values in that it threatened the entire global financial system. It is not the first financial crisis and it is unlikely to be the last. This course explores the history of financial crises, with special attention to the most recent version. Students will read several books written about financial crises and view several films that focus on the financial crisis. This course will explore the unique, nearly perfect storm of factors that made the "Great Recession" so severe, and see what lessons are to be learned in order to make crises of this sort less frequent and less devastating. 

BUAD 589 Fraud Prevention for Managers
This course explores the various types of occupational fraud, including asset misappropriation, corruption and financial statement fraud and how to detect and prevent fraudulent activities. In addition to basic methods of fraud detection, course topics will focus on a managerial approach to identifying and implementing techniques that can help to limit an organization's exposure to fraud in a variety of non profit and for-profit settings. 

BUAD 589 Innovation in an Organizational Setting
Given the disruptions and turbulence organizations experience from so many external changes, this course examines roles and strategies for leading success. Students will further develop abilities to generate and review ideas to identify those that deliver the most impact and to overcome organizational barriers to further business growth. Specific topics include application of design thinking, framework for business growth strategy, analytical thinking for evaluation of opportunities, advocacy and organizational alignment, as well as creating time and space for innovation.

BUAD 589 Media for Organization Leaders
This course helps leaders understand the role of media in their organizational operations. Topics will include media relations, social media in the workplace, the use of video in constructing a narrative and crisis communications. Students will develop a better understanding of how the media works and how an organization can leverage media to its advantage.

BUAD 589 Profit Planning, Control and Evaluation
This course focuses on understanding and using accounting cost information used in budgeting, controlling and performance evaluation of organizations. Students will be able to describe operating, financial and flexible budgeting; explain and compute various variances for performance evaluation; compute and explain return on investment, residual income and economic value added. This course assumes prior introductory knowledge of financial and managerial accounting (BUAD 500 or equivalent). 

BUAD 589 Social Impact
The goal of this elective is to equip students to proactively discern and evaluate opportunities for their organizations to engage in corporate social responsibility (CSR). CSR concerns the responsibilities companies have to promote a just, sustainable society both within (in their culture and policies) and without (in their communities and polities). Students will learn how to develop and apply a stakeholder-focused framework for CSR, and they will present an analysis that applies this framework to a local organization. Specific topics covered may include: stakeholder management, sustainability, political CSR, democratic governance, non-profit partnerships, and global CSR.

BUAD 589 Sports Marketing and Innovation 
This marketing course will explore the essentials of effective sports marketing activities including marketing sports products and services, understanding sports consumers, sports marketing research, brand development and sponsorship and licensing. 

BUAD 589 Theories of Leadership
This course is a critical examination of leadership theories. Through critical examination of leadership theories and case studies, students will understand and be aware of how human behavior affects the outcomes in organizations. This course will develop effective leaders by giving them multiple tools, the skills to use each of the tools and the wisdom to match frames to situations. 

BUAD 589 Waves of Disruption
Disruption occurs in every business, industry and geography all the time, just like waves occur in the ocean. Under certain circumstances these waves intensify or even combine to create rogue waves. We are facing a near term future in which the combined disruptive impact of several technologies such as Artificial Intelligence, Blockchain, 3D Printing, and the Internet of Things (IoT) will create unique opportunities and challenges.  This class with help students understand the nature of these technologies and their impact, but most importantly, equip them with a practical approach toward helping companies navigate through the disruptive uncertainty. 

Health-Care and Medical Professionals Concentration Elective Courses

BUAD 579 Health-care and medical business-management upper-level courses (1.5 credits per course)
These courses will focus on topics specific to health-care and medical business management issues.

BUAD 579 Developing Organizational Culture in the Service Industry
There is an abundance of research outlining the role and importance of organizational culture on the long-term success of organizations, especially in health-care and service sectors. This course will explore organizational culture in depth with a special focus on the service industry. Topics will include definitions of culture, the challenges and measures of culture, how culture is developed, the role of intervention, ritual and storytelling in cultural sustenance. This course counts as one of the four concentration-specific electives required for the Health-Care and Medical Professionals concentration.

BUAD 579 Disaster Management and Health-Care Preparedness
Every year natural disasters in the United States cost taxpayers, organizations and individuals billions of dollars. Besides financial loss, natural disasters can also lead to fatalities, physical and psychological injuries, damage to the built and natural environment and devastating harm to the socio-cultural foundations of our organizations and communities. In this course, students will examine what organizations, especially health-care organizations, can do to prepare for and respond effectively to disasters, both natural and human-caused. Real case studies will be used to illustrate issues associated with leadership and management, staffing, communication, physical and financial resources, networking and partnerships and government involvement.

BUAD 579 Emerging Health Care Business Models
Healthcare continues to be the largest and fastest frowing U.S. industry, but much of that growth is occurring outside of the traditional hospital and doctor business models.  No one is staying in their lane anymore as horizontal and vertical integration are producing new combinations of insurers and providers. New entrants and niche providers are eroding the margins of the incumbent organziations that have served communities for decades. This course will explore the factors and forces that are causing this disruption, and students will examine and share alternative emerging business models in a collaborative course structure.  This course counts as one of the four concentration-specific electives required for the Health-Care and Medical Professionals concentration.

BUAD 579 Evolution of the Health Care System
The health-care industry is continually influenced by social, technological, economic, environmental and political factors and forces. These macro-environmental forces shape the industry structure and the roles of participants in that structure. This seminar examines how these factors and forces have created the health-care industry we see today, and compare it to alternative health-care systems that have formed in other counties. We will also discuss how the future of these macro-environmental trends might shape the future American health-care system. This course counts as one of the four concentration-specific electives required for the Health-Care and Medical Professionals concentration.

BUAD 579 Health Policy and Economics
Health policy in America introduces strong economic incentives that shape how consumers, payers, providers, suppliers and regulators interact in the marketplace. As policy-makers struggle to improve the overall value produced by the health-care industry, they introduce new programs and incentive systems to achieve the “triple aim” of improved quality, improved patient experience and lower cost. This seminar examines how health policy is formed at a national, state and local level; how economics influence the behaviors of key stakeholders; and how different business models are emerging to compete in an industry going through a fundamental transformation. This course counts as one of the four concentration-specific electives required for the Health-Care and Medical Professionals concentration. 

BUAD 579 Managing Strategy in a Health Care Organization
Health care organizations are unique in their complexity. Mobilizing autonomous, yet interdependent professionals to create a common brand promise is very difficult. However, if the leadership team is unable to create a clear and distinct value proposition for the organization, it will leave it vulnerable in a transforming industry. This course will focus on the process of managing strategy in health care organizations; making strategic choices and deploying them in a system that enables rapid-cycle learning. The output of the process is increased capability to think strategically and be nimble; to have a system in which the organization continually anticipates opportunities and nurtures competitive advantage. This course builds upon the knowledge gained from core courses such as Global Strategy and Venturing. This course counts as one of the four concentration-specific electives required for the Health-Care and Medical Professionals concentration.

Supply-Chain and Manufacturing Concentration Elective Courses

BUAD 569 Supply-chain and manufacturing management upper-level courses (1.5 credits per course)
These courses will focus on topics specific to supply-chain and manufacturing management issues.

BUAD 569 Business Sustainability
An introduction to developing and implementing a successful program in the domain of sustainability and social responsibility. Learners are exposed to financially, environmentally and socially responsible objectives that are supported by strategies and achieved by clear tactics that have measurable outcomes. The focus will be on the “Triple-Bottom-Line” or three p's of people, planet and profit. This course counts as one of the four concentration-specific electives required for the Supply Chain and Manufacturing concentration.

BUAD 569 Enterprise Resource Planning (ERP)
This course will introduce students to the fundamentals of Enterprise Resource Planning and how organizations use enterprise systems to run their operation more efficiently and effectively. Students will learn about the critical success factors and implementation strategies that lead to enterprise system success related to business process redesign, process techniques and return on investment.  This course may examine typical enterprise system modules such as materials management (MM), supply chain management (SCM), customer relationship management (CRM), and human resource management (HRM) related to SAP. This course counts as one of the four concentration-specific electives required for the Supply Chain and Manufacturing concentration.

BUAD 569 Fundamentals of Project Management
This course will walk the student through the fundamentals of project management in a hands-on format. It will follow the PMI methodology for project management and will expose the student to all phases of the Project Management Lifestyle (Initiation, Planning, Execution, Monitor and Control and Closure). The student will learn how to properly define the scope of a project and create a detailed project plan that will enable them to effectively execute a project. They will also learn how to perform risk analysis and productively monitor, control and communicate the progress of an active project, in addition to topics related to project management. This course counts as one of the four concentration-specific electives required for the Supply Chain and Manufacturing concentration.

BUAD 569 Fun With Supply Chains 
This course will use a combination of readings, case studies, business simulations and student presentations to address different key decisions in supply-chain management. Specific topics will include an overview of supply-chain communications and collaboration, transportation decisions on a network, inventory planning, pricing and the effects of major supply-chain disruptions. This course will be taught in collaboration with St. Norbert faculty and senior local supply-chain leaders. This course counts as one of the four concentration-specific electives required for the Supply Chain and Manufacturing concentration.

BUAD 569 Global Supply Chain Management
This course will study the concepts, processes, theories and models used in the management of global supply chains. Specific topics may include international trade growth and cost drivers, customs clearance, terms of trade, international transportation infrastructure, methods of entry and international logistics. This course will look at strong competitive companies as a result of their world class global supply chains. This course will utilize textbook material, lectures, outside readings, research, discussion and case analysis. This course counts as one of the four concentration-specific electives required for the Supply Chain and Manufacturing concentration.

BUAD 569 Lean and Six Sigma
This course will focus on the fundamentals of Lean and Six Sigma, including how to properly define a business problem and establish a performance baseline. It will also provide the framework on how to effectively design, facilitate and complete an RDM or Kaizen event, in order to quickly deliver positive change. This course counts as one of the four concentration-specific electives required for the Supply Chain & Manufacturing concentration. This course counts as one of the four concentration-specific electives required for the Supply Chain and Manufacturing concentration.

BUAD 569 Transportation and Supply Chain Management
The goal of this course is to give an overview of transportation management. Topics covered will include: transportation modes, transportation pricing, costs, and services market, transportation management decision making, transportation technologies, logistics and (global) supply chains, and sustainability. Current events and trends that influence the field of transportation management will also be covered. This course counts as one of the four concentration-specific electives required for the Supply Chain and Manufacturing concentration.

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