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The legacy of Donald J. Schneider

The late Donald J. Schneider graduated from St. Norbert in 1957 with a degree in business. He served as president, CEO and chairman of Schneider, the now-global transportation, intermodal and logistics provider headquartered in Ashwaubenon, Wis. Under his leadership, the company grew into a trucking and logistics giant, in large part due to Don’s commitment to the company’s core values, an unwavering belief that a person’s job delivered personal fulfillment and self-worth, and the early adoption of innovations that would later become industry standards.

In 2014, Pat Schneider, Don’s wife, made a gift of unprecedented generosity to establish the Donald J. Schneider School of Business & Economics, and to found its Master of Business Administration program. It is a fitting tribute to Don’s legacy, and a farsighted investment in the future of northeast Wisconsin business.

In 2023, the Schneider Family contributed a lead gift toward a state-of-the-art new home for the Donald J. Schneider School of Business & Economics, Donald & Patricia Schneider Family Hall. The new facility will go up on the current site of the college’s Pennings Activity Center, the former Pennings High School. Work will begin on the project in winter 2023, and the new Schneider Family Hall will be completed in time for fall classes in 2025. Read more about this exciting project.

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