Inside SNC
“Building the Regional Economy with Midwestern Roots and Global Reach”
Barb LaMue is President & CEO of New North, Inc., an 18-county regional economic development corporation in northeast Wisconsin that creates and implements regional strategies for business and talent development.
Prior to this role Barb served as Vice President of business and community development for the Wisconsin Economic Development Corporation (WEDC). In addition to working with companies and communities on growth strategies and investments, she directed Downtown and Minority Business Development and has over 26 years of senior leadership experience in economic development.
Barb holds a master’s degree in public administration from UW Oshkosh and a bachelor’s degree in business administration and economics from Lakeland University. She is a Certified Economic Developer (CEcD), a designation granted by the International Economic Development Council and has her Economic Development Finance Professional certification through the National Development Council. Barb currently serves on the boards of the Transportation Development Association, Wisconsin Business Development, Wisconsin Procurement Institute, On Broadway, Wisconsin Innovation Board, and the International Economic Development Council (IEDC). Barb is a Trustee with Lakeland University, Commissioner with the Brown County Harbor Commission, Board member of UWGB’s Institute for Women’s Leadership, mentor with the Green Bay Packers Mentor Protégé Program, and Advisory Board member of African Heritage, Inc. She been appointed by governors of both parties to serve on various state commissions.
