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About James Harris

James Harris has been a member of the Schneider School of Business & Economics since 2004. He maintains a teaching philosophy that embraces dialogue and views classroom interaction as a path to personal and professional growth. Endemic to this view is that business relationships do not develop in a vacuum. A person must be sensitive to the individuals and environments involved and affected by actions. This holistic view lends itself to social scientific, philosophical and ethical queries. This is where the integration of a liberal arts pursuit matches well with the development of a student’s knowledge, critical reasoning and conscientious citizenship.

Harris is a member of professional associations including the American Marketing Association, Society for Consumer Psychology, Association of Consumer Research and Society for Case Research. He has been an invited Fulbright Scholar judge. He also was voted a “Best Feature of the MBA Program” during his tenure at the renowned Nova School of Business & Economics (Lisbon, Portugal).

Harris holds a board position on the Milwaukee branch of the Green Bay Packers Mentor-Protégé Program, a business-mentoring intiative that helps minority-, women- and veteran-owned businesses achieve success. He also holds an Expert in Residence post for that same organization. Additionally, he is a member of The Automobile Gallery’s marketing committee. The organization serves a mission to fulfill both cultural and educational pursuits that enhance northeastern Wisconsin’s landscape.

Scholarship and research interests

Harris’ marketing research has looked at similar questions through different perspectives. These questions overall involve notions concerning exchange of value and the development of market-based relationships. Most recently, he has been developing business case inquires, as these methodological pursuits produce accessible and engaging student study. He has published work in Journal of Marketing, Journal of Critical Incidents, Advances in Consumer Research, Journal of Consumer Marketing and Journal of Product & Brand Management. He also serves as an ad hoc reviewer for several business journals.

Education

B.S.B.A., Management, Villanova University
MBA, University of Notre Dame
Ph.D., Marketing, University of Illinois

Courses taught

BUAD 270 Marketing Concepts and Issues
BUAD 371 Sales Management
BUAD 374 Promotions Management
BUAD 375 Consumer Behavior
BUAD 494 Internship Seminar
BUAD 471 Marketing Management and Strategy
BUAD 523 Marketing Strategy, MBA Core

About
About James Harris

James Harris has been a member of the Schneider School of Business & Economics since 2004. He maintains a teaching philosophy that embraces dialogue and views classroom interaction as a path to personal and professional growth. Endemic to this view is that business relationships do not develop in a vacuum. A person must be sensitive to the individuals and environments involved and affected by actions. This holistic view lends itself to social scientific, philosophical and ethical queries. This is where the integration of a liberal arts pursuit matches well with the development of a student’s knowledge, critical reasoning and conscientious citizenship.

Harris is a member of professional associations including the American Marketing Association, Society for Consumer Psychology, Association of Consumer Research and Society for Case Research. He has been an invited Fulbright Scholar judge. He also was voted a “Best Feature of the MBA Program” during his tenure at the renowned Nova School of Business & Economics (Lisbon, Portugal).

Harris holds a board position on the Milwaukee branch of the Green Bay Packers Mentor-Protégé Program, a business-mentoring intiative that helps minority-, women- and veteran-owned businesses achieve success. He also holds an Expert in Residence post for that same organization. Additionally, he is a member of The Automobile Gallery’s marketing committee. The organization serves a mission to fulfill both cultural and educational pursuits that enhance northeastern Wisconsin’s landscape.

Scholarship and research interests

Harris’ marketing research has looked at similar questions through different perspectives. These questions overall involve notions concerning exchange of value and the development of market-based relationships. Most recently, he has been developing business case inquires, as these methodological pursuits produce accessible and engaging student study. He has published work in Journal of Marketing, Journal of Critical Incidents, Advances in Consumer Research, Journal of Consumer Marketing and Journal of Product & Brand Management. He also serves as an ad hoc reviewer for several business journals.

Education

B.S.B.A., Management, Villanova University
MBA, University of Notre Dame
Ph.D., Marketing, University of Illinois

Courses
Courses taught

BUAD 270 Marketing Concepts and Issues
BUAD 371 Sales Management
BUAD 374 Promotions Management
BUAD 375 Consumer Behavior
BUAD 494 Internship Seminar
BUAD 471 Marketing Management and Strategy
BUAD 523 Marketing Strategy, MBA Core

James Harris
James Harris
Assistant Professor of Business Administration – Marketing
Emailjim.harris@snc.edu
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